What is the benefit of a trademark search?
Doing a trademark search will help you find if your desired trademark is already registered. If it is already registered, you will be unable to use it. If the trademark is being used but is unregistered, you will want to see how far the use is to determine what kind of geographic claim you can make. If someone is already using an unregistered trademark, your rights will be limited to where they have not already used it.